Wildanet
Brief
When they approached us, Wildanet were still only recently finding their feet, having applied their services to a number of ‘showcase’ locations – proving that their model was the future of Cornwall. Partnering with Idenna to expand their reach, Wildanet joined as a full service account to push their brand out to as wide an audience as possible. After all, they promise to give you the broadband you deserve, so we promised to give them the service they deserved!
The Plot
Identifying the initial launch of the Wildanet service as a major opportunity to gather some excitement, we organised a killer advertising campaign to help develop as strong a footing as possible for the new brand. Particularly pushing their USPs, we strategically ran campaigns to appeal to the areas that would most benefit from the services they offer. We helped them secure widespread press coverage through press releases and engaging social campaigns that highlighted Wildanet’s approachable online presence. Overall, we helped Wildanet with their:
- Social Media
- Paid Advertising
- E-Newsletter
- Media Release and Editorial
- Graphic Design
- Photography
- Creative Consultancy
- Print advertising and Advertorial
- Website copywriting
What happened next?
After a strong launch, we’re now considered an extended part of the Wildanet team as we continue to help them expand across the county. Established online with an ever growing and extremely loyal customer base, our plans for Wildanet only increase in scale, as we ramp up advertising campaigns to spread awareness and help connect Wildanet with more households throughout The Duchy.
