Jenny Wren
Brief
We were approached by the lovely Jenny Granlund from Jenny Wren Weddings & Events about writing copy for her new website. What an absolute joy it was to do. Jenny has an infectious personality who adores her career helping couples tie the knot here in Cornwall (you only need a quick browse through her Instagram channel to know how good she is at it!) We set to work (if you can call it that) to help Jenny’s website content reflect just how incredible she is at planning bespoke and breathtaking weddings and events in the South West.
The Plot
Jenny’s new copy needed to capture her passion for the job, her dedication to her clients and vast knowledge of wedding planning in this beautiful part of the world. Making sure we ticked all the right boxes in terms of keywords, we set to work on writing engaging and emotive (but not cheesy) website content that would entice bride-and-grooms-to-be in their search for their perfect wedding planner. We needed to capture the reader’s imagination so, they too, could picture their own wedding in the (magic) hands of Jenny Wren.
What happened next?
We used clear, creative and authentic copy to encapsulate Jenny’s innate talent for organising stunning occasions. With new content used across various pages of the website, we helped readers get a little bit closer to envisaging just how special their day would be with Jenny Wren at the helm. It was a pleasure working together and we’re now left eagerly wanting to attend one of her events! Insta-goals…
