Fish For Thought
Brief
On a mission to get the finest fish and seafood direct to your door, this pioneering Cornish business wanted a powerful, integrated approach in their communication to the world: to build brand awareness, reputation and drive sales.
The Plot
Using storytelling to convey Fish for Thought’s unique position by tapping into Idenna’s full range of services, we created compelling words, pictures and film to attract consumers to the brand, with all assets sharing a common voice. As our working relationship has progressed, so has the variety of projects with which we have been involved:
- Interactive Display Ideas
- Social Advertising
- Website Design
- Magazine Editorial
- Graphic, Product and Interior Design
What happened next?
For all things fish and seafood, we’re helping Fish for Thought be the go-to brand. Tackling the perceived barriers of ordering fish/ seafood online and cooking it at home, we’re taking consumers on a journey from sea to plate with coordinated, inspiring content to follow their key market trends: health, provenance and convenience. We are helping to grow a vibrant community – and enthusiastic brand advocates – who actively engage with Fish for Thought and their products.
