Dairyland Farmword
Brief
We started working with DairyLand Farmworld in 2011 on our full service agreement. They wanted to showcase DairyLand to its full potential to fit their position as one of Cornwall’s leading attractions. The team wanted a coherent brand message/ identity reflected across all platforms, a strong digital presence with associated compelling content, graphic design, radio creative and production, and to maximise opportunities online and in print.
The Plot
Our full service collaboration allows us to work with DairyLand on multiple projects at once, utilising every member of the team and our multi-faceted offering. From redesigning promotional leaflets and new branding, to social media campaigns and engaging photography and film, Idenna has supported DairyLand’s growth to become an attraction which captures what being young is all about – free range, farmtastic fun – ultimately driving engagement, footfall and revenue. We provide DairyLand Farmworld our full service to create a consistent multichannel solution:
- Social Media
- Radio Creative and Production
- Paid Advertising
- Media Release and Editorial
- Graphic Design
- Photography
- Film
- Creative Consultancy
- Print advertising and Advertorial
What happened next?
We are an extension of DairyLand’s team, working together to build a strong brand and robust business. They have a strong online presence on Facebook and Twitter, with social media being an incredibly powerful tool to reach their target market. We create campaigns to suit, to drive engagement and most importantly, attract customers through both organic and paid content. Creative consultancy is a big part of we do, always striving and asking ‘what next?’ to ensure DairyLand Farmworld lead the way in their industry.
