Healey’s Rattler Cyder
Brief
Healey’s Rattler have made a name for themselves through producing a range of premium and delicious-tasting ciders, but they needed a creatively killer film with a narrative that emphasised the lifestyle Rattler associates with, rather than the drink itself. In other words; aside from the fruits that go into the bottle, what makes Rattler Cyder so good?
The Plot
As we storyboarded the film, it became increasingly clear that this project would involve one of the most ambitious shoots we’d ever undertaken. The Film Team had to keep track of many moving parts; a huge number of models, varied and demanding locations, and unconventional props. Pitching the sizeable shoot, we were pleased to see that Healey’s loved our ambition and so we cracked on with the production.
Shooting such dynamic activities really allowed the film team to get creative with their edits, with transitions and landscape shots that created truly standout moments over just a few minutes. Understanding the intended audience, the film was cut with a sense of flow that enhanced Rattler’s pre-existing social media and took its flagship website content to the next level.
What happened next?
With its timeless and typically Cornish themes, the film was released as part of Healey’s promotional summer campaign, soaring into the tens of thousands of views once published. Aside from Rattler receiving a slick, energetic video to promote their brand both online an at events, we ended up with some branded glasses which are still knocking around the office and a killer addition to our film showreel – so who are the real winners here?
