Fish For Thought
Brief
In 2017, Bodmin-based online fishmonger Fish For Thought were looking ahead for new marketing material to use for autumn/ winter. The look and feel needed to reflect the changing seasons, shifting from light and breezy to warm, snug and cosy. We let their incredible Cornish seafood do all the talking, with ultimate ‘hygge’ vibes being at the core of the shoot – family gatherings around wholesome, hearty recipes – eat well, live well! We looked ahead even further into the new year and to the oncoming spring, when the focus shifts towards new beginnings, back to routine and healthier living after all the festive indulgence!
The Plot
The aim – to build an archive of compelling visuals to use across Fish for Thought’s full marketing spectrum. It was all in the preparation and planning – we tapped into the team’s broad skill-set, creating a moodboard and visual style guide to encapsulate the look and styles we wanted to achieve. We wanted to show off Fish for Thought’s produce at its absolute best, reflect the changing seasons, appeal to their discerning audience and ultimately, sell seafood. The visuals also needed to be adaptable to a variety of media and platforms using photography and film. We dedicated a day to shooting a range of dishes – right from the preparation through to being served and enjoyed by our carefully-selected models in a stunning, Cornish location. Sourcing various props to style the space and dishes, our team of 3 producers – art director, film-maker and photographer – were on site with the client for the entire day, and it was one of our favourite shoots to date!
What happened next?
The result was a range of beautiful and versatile film and photography which fitted the brief entirely. With a variety of stills and film, the visuals have been used across Fish For Thought’s full marketing offering – in their social media activity and advertising, Instagram, as well in email newsletters direct to clients. As well as delivering well-connected and coherent marketing visuals, we were able to harness the new imagery and film to sell seafood. On Facebook in particular, over the festive season and new year, we saw incredible results, with an ROI of 1175%.
